signaturemktg.net

Employee Benefits/Group Benefits/Group Health as it can be referred to as are the “benefits” that employees have.  The main benefit for employees is of course Health Insurance.  There are other “ancillary” products (ie…other benefits offered based on what the business provides) such as dental, vision, life, 401k, long-term disability, short-term disability, etc., etc.  For the sake of our calls we lead into these calls with the health insurance and then asking what other benefits are offered.  A requirement for health leads is to find out how many total employees at the co. and how many employees are actually covered under the benefits plan.  We also like to find out what type of plan they have (ie…PPO, HMO, etc.).  And again, who their carrier and/or agency/broker is.  The different benefits can have the same renewal date and carrier or all different.

In a nutshell, the Signature Marketing cycle can be broken down into two phases – gathering information during the “lead” phase and then following up on these leads to set-up “appointments” for our clients to go meet with the businesses around the co.’s renewal time (ie…when their x-date is).

Read more about our Insurance Marketing Services:

Lead Generation

Appointment Setting

Commercial Insurance

Program Specifics

Insurance Marketing Samples 

Contact us now for additional information and see how our services can help you!